Zase som sa nechal vyto\u010di\u0165 od jedn\u00e9ho infoport\u00e1lu, ktor\u00fd ma oslovil s ponukou o inzerciu. Sympatick\u00e9 je, \u017ee sa nejako neskr\u00fdvali t\u00fdm, \u017ee za to chc\u00fa peniaze, ale aj tak sa mi t\u00e1to forma inzercie v\u00f4bec nep\u00e1\u010di. A ke\u010f \u017ee sa pomaly u\u010d\u00edm kroti\u0165 em\u00f3cie a nereagova\u0165 hne\u010f za hor\u00faca, rad\u0161ej som sa nad t\u00fdm trochu zamyslel a za\u010dal p\u00edsa\u0165. Ur\u010dite ste viacer\u00ed dostali dostali mail s podobnou ponukou: <\/p>\n\n\n\n\n\n\n\n
moje meno je …… a som z\u00e1stupca port\u00e1lu – lifestylov\u00e9ho magaz\u00ednu, ktor\u00fd sa zameriava na hlas modernej gener\u00e1cie. V minulom roku sme zaznamenali zv\u00fd\u0161en\u00fd z\u00e1ujem na\u0161ich \u010ditate\u013eov o oblas\u0165 gastron\u00f3mie, preto ako reakciu na t\u00fato skuto\u010dnos\u0165 pripravujeme GASTRO bal\u00edk zameran\u00fd na propag\u00e1ciu vybran\u00fdch prev\u00e1dzok, ktor\u00e9 s\u00fa konceptu\u00e1lne zauj\u00edmav\u00e9. Na\u0161ou snahou je prinies\u0165 osvetu v oblasti kvalitn\u00fdch gastro slu\u017eieb jednotliv\u00fdch regi\u00f3nov Slovenskej republiky. V r\u00e1mci regi\u00f3nu z\u00e1pad ma zaujala Va\u0161a prev\u00e1dzka a preto by som V\u00e1m chcel pon\u00faknu\u0165 spolupr\u00e1cu, ktorej cie\u013eom je podpora povedomia a zv\u00fd\u0161enie n\u00e1v\u0161tevnosti. Z na\u0161ej strany pon\u00fakame mo\u017enos\u0165 oslovi\u0165 nov\u00fdch potenci\u00e1lnych klientov, \u010di u\u017e z V\u00e1\u0161ho okolia alebo Slovenska ako tak\u00e9ho. Jedn\u00e1 sa o zv\u00fdhodnen\u00fa ponuku n\u00e1\u0161ho medi\u00e1lneho priestoru zah\u0155\u0148aj\u00facu \u010dl\u00e1nok, v ktorom pop\u00ed\u0161eme koncept a smer, ktor\u00fdm sa zaober\u00e1te, \u010di in\u00e9 pre V\u00e1s d\u00f4le\u017eit\u00e9 inform\u00e1cie. \u010ealej tento \u010dl\u00e1nok bude publikovan\u00fd na na\u0161ich soci\u00e1lnych sie\u0165ach – IG a FB, kde bude zahrnut\u00e1 aj platen\u00e1 propag\u00e1cia na okolie prev\u00e1dzky pod\u013ea Va\u0161ej vo\u013eby. Pre lep\u0161iu predstavu V\u00e1m priklad\u00e1m prezent\u00e1ciu k tejto ponuke. M\u00f4\u017eete tu tie\u017e vidie\u0165 formu akou sa n\u00e1m podarilo dosiahnu\u0165 nadpriemern\u00e9 v\u00fdsledky v oblasti propag\u00e1cie prev\u00e1dzok podobn\u00fdch tej va\u0161ej. Spolu s na\u0161imi s\u00fa\u010dasn\u00fdmi klientmi sme zv\u00fd\u0161ili povedomie o kvalitnej gastron\u00f3mii, \u010do sa samozrejme premietlo aj do ekonomick\u00fdch v\u00fdsledkov na\u0161ich klientov. V pr\u00edpade ak V\u00e1s t\u00e1to mo\u017enos\u0165 spolupr\u00e1ce oslov\u00ed ma nev\u00e1hajte kontaktova\u0165.<\/em><\/p>\n\n\n\n Ak ste n\u00e1hodou e\u0161te niektor\u00ed neprestali v polovici \u010d\u00edta\u0165, tak mo\u017eno tak\u00fa mal\u00fa radu od nesk\u00fasen\u00e9ho tie\u017ebychcelby\u0165raz novin\u00e1ra. Porad\u00edm v\u00e1m, mil\u00ed refre\u0161eristi, startapisti a k\u00e1vi\u010dk\u00e1ri. Oslovte dod\u00e1vate\u013eov, gastrofirmy, obchody s gastron\u00e1bytkom – firmy, ktor\u00e9 na mal\u00fdch prev\u00e1dzkach tie\u017e profituj\u00fa a v skuto\u010dnosti zar\u00e1baj\u00fa ove\u013ea viac, pon\u00faknite im inzerciu a urobte nestrann\u00fd \u010dl\u00e1nok o baroch \u010di kaviar\u0148ach, ktor\u00e9 s\u00fa pod\u013ea v\u00e1s naozaj dobr\u00e9 a oplat\u00ed sa ich nav\u0161t\u00edvi\u0165, lebo je tam super atmosf\u00e9ra, \u010dist\u00fd vzduch, pr\u00edjemn\u00fd a pozorn\u00fd servis a kvalitn\u00fd produkt a nie preto, \u017ee vysolili jeden mesa\u010dn\u00fd plat zamestnanca na to, aby ste sa ur\u00e1\u010dili o nich nap\u00edsa\u0165 a da\u0165 na instagram p\u00e1r storiek. Preto \u017ee t\u00fdmto pr\u00edstupom naozaj posuniete kvalitu gastro slu\u017eieb dopredu a zlep\u0161\u00edte mo\u017eno pr\u00edjem prev\u00e1dzkam, ktor\u00e9 si to naozaj zasl\u00fa\u017eia. Inak bud\u00fa neznal\u00fdm spoluob\u010danom st\u00e1le pos\u00favan\u00e9 gastro prev\u00e1dzky ako top \u00fa\u017easn\u00e9, ale pritom s\u00fa v porovnan\u00ed s naozajstnou kvalitou len lep\u0161\u00edm priemerom. A ako pozer\u00e1m na volebn\u00e9 prieskumy, t\u00fdch neznal\u00fdch spoluob\u010danov tu m\u00e1me naozaj ve\u013emi ve\u013ea. Zase som sa nechal vyto\u010di\u0165 od jedn\u00e9ho infoport\u00e1lu, ktor\u00fd ma oslovil s ponukou o inzerciu. Sympatick\u00e9 je, \u017ee sa nejako neskr\u00fdvali t\u00fdm, \u017ee za to chc\u00fa peniaze, ale aj tak sa mi t\u00e1to forma inzercie v\u00f4bec nep\u00e1\u010di. A ke\u010f \u017ee sa pomaly u\u010d\u00edm kroti\u0165 em\u00f3cie a nereagova\u0165 hne\u010f za hor\u00faca, rad\u0161ej som sa nad t\u00fdm […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/posts\/3547"}],"collection":[{"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/comments?post=3547"}],"version-history":[{"count":10,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/posts\/3547\/revisions"}],"predecessor-version":[{"id":3559,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/posts\/3547\/revisions\/3559"}],"wp:attachment":[{"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/media?parent=3547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/categories?post=3547"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.barkultur.sk\/blog\/wp-json\/wp\/v2\/tags?post=3547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ni\u010d proti, ka\u017ed\u00fd m\u00e1 pr\u00e1vo si rozmyslie\u0165, do ak\u00e9ho typu marketingu vlo\u017e\u00ed svoje peniaze a v\u00f4bec nikomu nechcem kazi\u0165 biznis, ale mysl\u00edm si, \u017ee toto je tie\u017e jeden z d\u00f4vodov, pre\u010do ve\u013ek\u00e1 v\u00e4\u010d\u0161ina Slov\u00e1kov \u017eije v omyle a klamstve. \u017de im tu \u017eivot zlep\u0161\u00ed Harabin a Kotleba. \u017de to, \u010do sa p\u00ed\u0161e na internete je v\u0161etko pravda. \u017de ke\u010f o v\u00e1s nap\u00ed\u0161e startidup, \u010di refre\u0161er, tak ste t\u00ed najlep\u0161\u00ed zo v\u0161etk\u00fdch. Ve\u013ek\u00e9 hovno. Pre v\u0161etk\u00fdch trtkov, \u010do tomu veria v\u00e1m tu hovor\u00edm, \u017ee za ka\u017ed\u00fdm tak\u00fdmto \u010dl\u00e1nkom z gastra na t\u00fdchto port\u00e1loch sa skr\u00fdva platen\u00e1 inzercia a \u017ee keby si t\u00e1 prev\u00e1dzka nezaplatila, tak t\u00edto chc\u00faby\u0165 copyvrajteri o v\u00e1s ani nezakopn\u00fa, jedine \u017ee by ich tam kamar\u00e1t pozval na oslavu. A aj ke\u010f do v\u00e1\u0161ho podniku chodia, lebo ho pova\u017euj\u00fa za kvalitn\u00fd a m\u00f4\u017eu si ho dovoli\u0165, aj tak o v\u00e1s len tak nenap\u00ed\u0161u, lebo nemaj\u00fa na to silu to presadi\u0165, aby tak\u00fdto \u010dl\u00e1nok vy\u0161iel len pre to, \u017ee m\u00e1 nejak\u00fa v\u00fdpovedn\u00fa hodnotu. Z toho nemaj\u00fa \u017eiadne peniaze a prinieslo by to osoh iba v\u00e1m, \u010do si ve\u013emi dobre uvedomuj\u00fa. A zadarmo predsa dnes nikto ni\u010d nerob\u00ed. Toto je odkaz pre v\u0161etk\u00fdch v\u00e1s, \u010do si zdie\u013eate podobn\u00e9 \u010dl\u00e1nky. Majte na to gule a k tomu \u017ee o v\u00e1s nap\u00edsal nejak\u00fd refre\u0161er, dop\u00ed\u0161te, \u017ee sme si za to aj patri\u010dne zaplatili.
Preto si ove\u013ea viac v\u00e1\u017eim napr\u00edklad TENTO BLOG<\/a>, ktor\u00fd je nap\u00edsan\u00fd z du\u0161e a s l\u00e1skou k miestu a k tomu, \u010do rob\u00edme. A \u017ee nikdy ani jeden \u010dl\u00e1nok nebol nap\u00edsan\u00fd preto, \u017ee by sme to sami chceli alebo \u017ee by sme si za to zaplatili. Mne u\u017e to sam\u00e9mu bolo blb\u00e9, preto \u017ee som pri Mirkin\u00fdch n\u00e1v\u0161tev\u00e1ch nebol v bare, tak sa mi na tret\u00ed kr\u00e1t zo slu\u0161nosti podarilo da\u0165 p\u00e1r drinkov na n\u00e1\u0161 \u00fa\u010det.
Alebo \u010dasopis T\u00fd\u017ede\u0148, ktor\u00fd uverejnil \u010dl\u00e1nok o Charlesovi Schumannovi s fotografiou od Borisa N\u00e9metha. \u010eal\u0161\u00edm jedine\u010dn\u00fdm pr\u00edkladom je \u0160tandart Magaz\u00edn, ktor\u00fd n\u00e1m vo svojom \u010d\u00edsle venoval nieko\u013eko str\u00e1n a o dobr\u00fdch baristoch, pra\u017eiaroch a kaviarnikoch p\u00ed\u0161e preto, \u017ee s\u00fa naozaj dobr\u00ed, a \u017ee nie \u017ee si za to zaplatili. Toto m\u00e1 pre m\u0148a naozajstn\u00fa hodnotu, ktorou sa oplat\u00ed chv\u00e1li\u0165! U\u017e som niekde p\u00edsal, \u017ee n\u00e1m tu ch\u00fdbaj\u00fa novin\u00e1ri, ktor\u00ed by mali radi bary, chodili do nich, niekedy vkladali pr\u00edbehy pr\u00e1ve do barov, zakomponovali postavy pracuj\u00face bare schopn\u00e9 ovplyv\u0148ova\u0165 pozit\u00edvne dej, \u010di len nejak\u00fa situ\u00e1ciu, jedn\u00fdm slovom, \u010di jednoduchou vetou by dok\u00e1zali pozdvihova\u0165 na\u0161e povolanie a nadchn\u00fa\u0165 \u010ditate\u013ea na n\u00e1v\u0161tevu naozajstn\u00e9ho baru, alebo dokonca nau\u010dili vn\u00edma\u0165 mlad\u00fdch inak barmansk\u00fa pr\u00e1cu, tak ako som bol svojho \u010dasu ovplyvnen\u00fd ja poviedkami od Bunuela, Fitzgeralda, \u010di Hemingwaya, \u017ee som chcel v takomto prostred\u00ed nie len \u017ee tr\u00e1vi\u0165 \u010das, ale dokonca aj pracova\u0165, by\u0165 toho s\u00fa\u010das\u0165ou a pre\u017e\u00edva\u0165 tieto poviedky na vlastnej ko\u017ei. <\/p>\n\n\n\n
Posted by: Lubo\u0161 R\u00e1cz <\/p>\n\n\n\n
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